If you always do what you always did, you will always get what you always got

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LCBO_Queen Street_Toronto

Petr Šimek
2016-08-16

Kids are an important part of ANY community – their creativity can’t be forgotten! Mom & dad - don't drink and drive!


Category: Retail, North America,

China Town_Toronto

Petr Šimek
2016-07-22

Toronto’s China Town is a FULL experience of the senses – literally!


Category: Retail, North America,

Bata Museum_Toronto

Petr Šimek
2016-07-20

Being from Prague I was excited and proud to see the Bata Museum in Toronto.  After searching high and low I discovered that there is NO information about the Bata family, or even their Czech origins - only shoes!


Category: Retail, Design, North America,

b.good_Toronto

Petr Šimek
2016-07-04

The people have spoken!  No more fatty, sugary, processed foods - now you can eat well in a hurry!


Category: Retail, Design, North America,

Apple_Toronto 2016

Petr Šimek
2016-06-29

Now that’s going green!


Category: Retail, North America,

Anthropologie_Toronto

Petr Šimek
2016-06-13

Simply stunning!  From the display to the product - you can easily lose track of time in this space.


Category: Retail, Design, North America,

Ikea Pop-up store_Toronto

Petr Šimek
2016-06-09

When creativity and technology meet – great things are born!  At the Ikea pop-up you can shop by touching the ACTUAL product!


Category: Retail, Design, North America,

McDonald’s_Toronto

Petr Šimek
2016-05-30

How do you create an exclusive product? Sell it out…


Category: Retail, North America,

Victoria's Secret_Toronto

Petr Šimek
2016-05-09

The use of 3D imagery not only attracts your eye, but actually brings you closer to the store.


Category: Retail, North America,

Fido_Toronto

Petr Šimek
2016-04-21

I think someone lost their job today...


Category: Retail, North America,

LCBO_Toronto

Petr Šimek
2016-04-18

Czech beer rocks!


Category: Retail, North America,

GlobalShop 2016_Las Vegas

Petr Šimek
2016-04-13

Cardboard creativity.


Category: Retail, Design, North America,

GlobalShop 2016_Must See Retail Innovations

Petr Šimek
2016-04-11

Nick Jones from Leo Barmet Chicago introduced the vision of future retail - it was technology and NOT social media that will lead the way! Penetration of mobile devices are increasing globally and with that increase retailers are able to uniquely reach their customers.  The term “hybrid experience” describes a customer experience where all channels play an equal role and their syneries can increase sale up to 20%. In real time - this could mean selling directly from YouTube, or Facebook, and engaging potential customers with GPS games and location services. 


Category: Retail, North America,

GlobalShop 2016_The new world of shopper marketing initiatives

Petr Šimek
2016-04-04

Nothing is like it used to be – especially when it comes to our customers, traditional tactics no longer apply.  Instead of talking about shopper marketing, Omni-channel marketing, and general insights - brands need to prove that they can adapt and truly attract their customers.  Todays customer expects true care and attention – generic lingo and tactics that used to apply in the industry no longer have a place. “We as brands, have to challenge ourselves and always be ahead of the trends” – Anthony Bagley, Research Manager and CEO of New Creature.


Category: Retail, North America,

GlobalShop 2016_What Is Luxury, Anyway?

Petr Šimek
2016-04-01

Lynn Gonsior, from Ohio based agency ChangeUp, is continuously changing perception of how people feel about luxury and what it means to them. Especially for younger generations, luxury no longer has an emphasis on owning products - luxury is about fulfilling personal lifestyles.  So if 64% of US customers believe their purchase decision is brand based - customer experience becomes more valuable than the actual price, which means we are going through a revolution in the luxury category. Luxury will forever continue to evolve, but the experience will always be the primary brand differentiator.


Category: Retail, North America,

Bata_Toronto

Petr Šimek
2016-03-31

Original Czech brands have gone global! 


Category: Retail, North America,

GlobalShop 2016_Keynote

Petr Šimek
2016-03-29

A few important thoughts from the Keynote speaker Karen Katz, CEO of Neiman Marcus Group.

"Brands must play an important role in our lives, not only sell stuff, they should co-create a social status.”

“Each store must play a relevant role in its neighbourhood - regardless of what they sell. The number of stores, size and specialization should have an impact on the people within that area, and who shop there. Displaying every item on the shelves is no longer completely necessary - online is now an option, but should not be a threat to the retail culture.”

“Modern technology helps us understand our customers better so we can know what they really expect from a retailer.   Data tracking can help a retailer learn many things about its customer - permanent evaluation is the most important part of the process.”


Category: Retail, North America,

Apple_Yorkdale Mall_Toronto

Petr Šimek
2016-03-21

Here’s an example of advertising overshadowing the product it’s selling!  Even as an avid Apple customer I can see room for improvement with the Apple Watch.


Category: Retail, North America,

Store Front Communication_London UK/Toronto

Petr Šimek
2016-03-18

“SALE” signs aren’t the only way to attract a customer - creativity and innovation now play a large role in getting customers inside retail spaces of all kinds. Impulse Zones help create a sense of immediacy for potential customers - an “ICE COLD BEER” sign on a hot summer day entices the customer to make an instant purchase.


Category: Retail, Europe, North America,

Gas station_Beverly Hills

Petr Šimek
2015-04-21

Even gassing up your car can be an unforgettable experience. We shouldn’t underestimate the power of design simply because it is difficult to measure.


Category: Retail, Design, North America,

Fendi_Las Vegas

Petr Šimek
2015-04-14

Like a romantic walk through the streets of Rome, complete with a “Fendi” fountain.


Category: Retail, North America,

Converse_Santa Monica

Petr Šimek
2015-04-08

If you want a customer to invest into your product, you have to invest into his experience in your store. The Converse shoe store in Santa Monica offers some unexpected ways for customers to engage with the brand. A custom mosaic designed by local street artists, for example, is a popular spot for shop visitors to take photos, then post and share them online. You can also customize your very own pair of iconic Converse sneakers with a pattern or print designed by you.  


Category: Retail, North America,

Stater Bros._Ridgecrest, USA

Petr Šimek
2015-04-01

Download Video: MP4, WebM, HTML5 Video Player by VideoJS

As I walked around the grocery store I had a strange feeling I was being watched...


Category: Retail, Design, North America, Packaging,

Global Retail Innovation: What It Takes to Thrive in the Global Arena_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-29

Retail agency McMillian Doolittle presented upcoming trends based on a Whole Food’s project in NYC. Customers are surrounded by design in this new layout – re-used materials from New York buildings and reclaimed furniture give this concept a unique look and feel.  This style shows how retail can be fundamental without using all complicated theories such as multi-channel, or omni-channel. There are many ways that consumers are purchasing products these days so in order to remain relevant you must add value to the retail experience. 20% of customers remain unfamiliar with new forms of technologies – retailers should help to educate them and show their benefits.


Category: Retail, North America,

Earning Customer Delight in a Disruptive World_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-29

Satisfying todays customer and gaining their attention/loyalty is no easy task. Retail communication is constantly battling the onslaught of social media, which makes it very difficult succeed.  According to Florian Vollmer, strategist for the German research agency InReality - we should continue to do our best  „First think about the customer, after that you can think about the technology“.  Human connection and simplicity will help you to not just “sell stuff”, but to create an unforgettable experience. Retailers should not be afraid to make mistakes – it is not important what we think, but what they (customers) think!


Category: Retail, North America,

Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-29

Our society is always changing, and this change has undoubtedly effected the retail landscape. Five years of a human life doesn’t seem like much, but it’s a lifetime in the retail world – enough time for the birth of 4 generations (Millennials, Generation X , Y and Z). In 5 years Generation Z will make-up the biggist population of active customers in the world. Christian Davies, Executive Creative Director at FITCH discussed what his 19 years of on-line customer experience has taught him – he presented what should be retail ready for the upcoming years.  Since the customer is the most important aspect for any retailer, any/all data that is collected should be analysed and used to the retailers advantage. Davies used a funny example: in 1977 he was in Las Vegas during an Elvis Presley convention where 2000 impersonators gathered – in 2000 the number of impersonators had jumped to 80000. Using these numbers, by 2048 Elvis Presley would take over the world. No one can predict the future - we can only listen to our customers and do our best to make them happy.


Category: Retail, North America,

Targeting Your Shopper: Income, Ethnicity, Age and Other Variables That You Must Consider in Your In-Store Marketing Message_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-27

What’s the most important factor a store can do to convince customers to buy a product/servie?  Focus your marketing techniques – target your customer communication according to age, income, ethnicity and other various factors.  Knowing your customer is a MUST!  POPAI Research Director, Madeline Baumgartner, presented an intriguing comparative study for a multitude of target groups.  How do you decide to buy? When do you decide to buy? Where do you decide to buy? etc.  These factors change drastically depending on the demographic - Baby Boomers, Milenial Shoppers, Hispanics, Male, Female, and many other identified groups, for the most part have their own spending habits.  Although each group is different one main statistic remained consistent – older groups generally make their purchases off shelves, where as younger groups are more open to alternative POP methods. Although most demographic groups have their differences - all groups share a rate of 79% in-store decision making when considering a purchase.  In-store navigation also remains very important to ALL groups during the purchasing process.


Category: Retail, North America,

The Art of Storytelling: Creating Heart&Soul Brand Enviroments_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-27

How do you attract local people to a football stadium who aren’t soccer fans?  Seems like a city’s history is the     key - Markus Schwitzke and his design team completely transformed not one, but two soccer stadiums in German to pay homage to their heritage.  Both stadiums are located in cities with a rich industrial culture - Schwitzke and his team customized each venue to reflect each unique tradition.  The walls of the Leverkusen stadium are painted with pictures of the clubs most famous players from the past – the entrances of the locker rooms in the Essen Schalke stadium are hung with traditional miner garb to symbolize their hard working past. Schwitzke: “Use visual language that will be attractive for younger generations and also use a graphic elements representing heritage that is relevant to locals. To doing it you will get much more than you expect. Markus Schwitzke, Managing partner – Schwitzke Graphics GmbH.


Category: Retail, North America,

Emotional In-Store Communications: Using Insights To Win Shoppers’ Attention and Dollars_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-26

Emotional stimulation helps to sell more than just a promotion or product - Christopher Brace, CEO of Shopper Intelligence believes customer experience and emotional truth can become a great help for sales. Shopper Intelligence is a company that measures emotion in retail – drawing attention to an emotion of a potential consumer is directly linked to an increase in sales. As technology continues to play a large role in our lives, consumer emotions help to sell more than ever as they become increasingly easier to define and measure.   


Category: Retail, North America,

Design Thinking: The Economic Engine of Extraordinary Growth_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-26

Design is an irreplaceable element in the culture of every brand - the best and most successful brands know how to manipulate design almost perfectly. Design is not just what is "nice to have", but rather something that helps define their identity in the eyes of customers. Visualization is the key, whereas written word is much more complicated and subjective. Brands with great design have a large advantage and can be much more successful – strong visuals attract customers unlike anything else. (Examples: Apple, Target, or Starbucks). Presented by James Damian, Founder of Brand Integrated Services.


Category: Retail, North America,

Global Brands_Appearing Soon in Malls_and_High streets_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-26

If a brand wants to attract new customers and be successful, sometimes a simple change will do the trick.  Hyundai made a change to their sales techniques when London based agency, Daziel and Pow transformed the regular Hyundai showroom into a "car boutique".  With minimal staff, large format digital LED screens and interactive kiosks were installed – customers could research and investigate the cars at their leisure.  Not only was there a huge increase in overall potential customers (55,000 compared to 250 for the same period), but also a change in the customer demographic (58% of traffic was female). "Can you recall a showroom that will attract more attention in women than in men?" Asked listeners Keith Ware, Development Director, Dalziel and Pow.


Category: Retail, North America,

Brands to Believe In: Creating a Human Connection for a Stronger Brand_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-26

How do you build a brand that customers can trust? Engage them, let them play, have fun, and express themselves. Mario Chadd, founder of the restaurant chain Spoleto shared a number of ideas on how to attract customers: give kids a chance to cook, ask your guests about their own recipes, or even support local community artists. Maintaining his integrity and remembering his roots are clearly paying off for Chadd as Spoleto already has 380 branches in Brazil.  This month Spoleto will be hitting the US market - serving authentic, and delicious pasta prepared fresh in front of the customers. Too bad it’s only in Cincinnati for now…


Category: Retail, North America,
Petr Šimek
2015-03-26

Creating experiences for customers can work also through localization. This is not necessarily bound to the place where customers live, but also with common hobbies, such as the successful mass popular TV series. We live in a time of a large number of high-quality series that are tracked across generations. "Both of these areas help the customer to open the way to his ego and thus logically attract his attention and interest in the product" says Joan Insel, Retail Design Strategist at Callison.


Category: Retail, North America,

Build a Powerful Retail Brand: Five Strategies from the Best of the Best_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-26

A brands mission is not to fill shelves with goods and services, but rather to offer effective customer solutions that add value to a product they are already willing to pay for.  Having a great product remains the primary key for success – without the product, marketing or communication is irrelevant.  The retail landscape is continually changing and we are forced to adapt in order to remain competitive. These ideas and other retail strategies (including the introduction of Coors Light in the US) were presented by Gerry O'Brion. 


Category: Retail, North America,

The Global Shopper: Tuning Your Retail Strategy to Shoppers Around the World_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-26

Agnes Sciby, President of POPAI Hungary, presented research on consumer perception/experience of POS & POP while in-store.  Brands spend enormous sums of money on the acquisition and placement of these systems within their retail spaces, but do not know how effective they are in terms of sales.  Only 56% of customers are interested in secondary placement and continue to make their purchase off the shelves. The average time to read one of these communications is about 0.9 seconds, however customers often overlook them - only 16% of customers make purchases from these specialty areas.


Category: Retail, North America,

In-Store Shopping Re-invented: Digital Meets Physical_Global Shop 2015_Las Vegas

Petr Šimek
2015-03-26

Global Shop 2015 keynote speaker Nadia Shouraboura, shared her experience as a store owner – directly linking the use of technology to sales.  Customers choose their items by using smartphone software - the selected products are then delivered directly to the fitting room to the customer.  Shouraboura predicts that retail will change drastically over the next five years primarily through the use and implementation of technology – also that technology will remain as an important long-term solution.  In theory, Shouraboura thinks these types of technologies will help facilitate an experience for the customer – creating a positive atmosphere related to the brand/product.


Category: Retail, North America,

Blue Jays_Toronto

Petr Šimek
2015-03-16

The Toronto Blue Jays retail display is a great example of where digital media is going at the store level


Category: Retail, North America,

Garage_Edmonton

Petr Šimek
2015-03-09

I love it when brands use materials other than paper.


Category: Retail, North America,

Sobeys_Toronto

Petr Šimek
2015-02-16

I’m seeing more and more „3D“ posters.


Category: Retail, North America,

CIBC_Toronto

Petr Šimek
2015-02-09

An interesting CIBC kiosk at the Toronto Pearson airport.


Category: Retail, North America,

Fossil_Edmonton

Petr Šimek
2015-02-02

Fossil’s holiday window display featured some pretty battered looking shipping boxes. Apparently, cardboard is still a big trend.


Category: Retail, North America,

Shaw_Edmonton

Petr Šimek
2015-01-26

While doing some Boxing Week shopping in Southgate Centre in Edmonton, I came across an interesting retail concept from Shaw Communications. Some good examples of how digital communication can be used effectively in-store.


Category: Retail, North America,

Lululemon_Edmonton

Petr Šimek
2015-01-19

I used to think that store fronts needed clean windows. But Abercrombie & Fitch and this newly designed Lululemon store in Edmonton Canada convinced me that old rules can be broken. 


Category: Retail, North America,

Apple_Edmonton_WEM

Petr Šimek
2015-01-15

After a long break - Apple upgraded their store windows giving a glimpse of the future.


Category: Retail, North America,

Apple_Edmonton Southgate

Petr Šimek
2015-01-12

Apple has a new retail communication strategy. Its no longer all about hero shots of Apple products, but how Apple devices can be used in the everyday.


Category: Retail, North America,

Nike_Las Vegas

Petr Šimek
2014-03-31

I really LOVE Nike stores...


Category: Retail, Design, North America,

WC_Las Vegas

Petr Šimek
2014-03-27

Bathroom faucet with built-in digital ad display? Yep, Vegas has it.


Category: North America,

Jahabow_Global Shop_Las Vegas

Petr Šimek
2014-03-20

Virtually every type of store fixture could be found at Global Shop…..


Category: Retail, North America,

Aureole_Las Vegas

Petr Šimek
2014-03-20

When you order a bottle of wine in the Aureole Restaurant, it comes up to your table on a lift. Amazing!


Category: Retail, North America,

Irish Pub&Guinness Shop_Las Vegas

Petr Šimek
2014-03-18

Twice the experience – one theme. You can go for a few dewy dark beers in an authentic Irish pub, and then buy souvenirs at the flagship next door.  Or do it the other way around. Either way, both experiences fit the theme and hook customers every time. Simple and effective.


Category: Retail, Design, North America,

Starbucks_Las Vegas

Petr Šimek
2014-03-18

On a Starbucks patio you`ll never be alone. Check out the transparent graphics treatment...


Category: Retail, Design, North America,

Saks Fifth Avenue_Las Vegas

Petr Šimek
2014-03-18

Marketing nowadays will attempt to capitalize on almost any social issue. Sometimes I wonder if this was really about ecology and the environment, or if it was just a way to get my contact information.


Category: Retail, North America,

Lululemon_Las Vegas

Petr Šimek
2014-03-18

The “Embrace your Imperfections” campaign took a lot of courage, but I question if this shock approach to communications works...


Category: Retail, North America,

Caesars Palace_Las Vegas

Petr Šimek
2014-03-18

It’s always great weather for shopping in Las Vegas… 


Category: Retail, North America,

Tesla_Toronto

Petr Šimek
2014-02-24

Simply beautiful. The retail experience as it should be.


Category: Retail, North America,

Nike_Toronto

Petr Šimek
2014-02-19

Window posters made of only paper just don't cut it any more...


Category: Retail, Design, North America,

Bank of America_Chicago

Petr Šimek
2014-02-09

If there was a rule about only one poster per window, it was made to be broken...


Category: Retail, North America,

H&M_Edmonton

Petr Šimek
2014-02-05

Strong local communication responding to a local need helps build customer loyalty.


Category: Retail, North America,

Lululemon_Canada

Petr Šimek
2014-02-03

Shop windows don't always need to be made of glass, nor must they always display discounted merchandise. Display windows are also capable of communicating brand values and emotions. And in combination with a local approach, this can be an extremely effective marketing tool. 


Category: Retail, North America,

Microsoft_Toronto

Petr Šimek
2014-01-29

 Now I get why Apple trademarks every thing…


Category: Retail, North America,

The Carpet Store_Toronto

Petr Šimek
2014-01-29

If you don't know what to say, let the product speak for itself.


Category: Retail, North America,

Liquor store _Edmonton

Petr Šimek
2014-01-28

It just goes to show. Great product packaging can be found anywhere. Even in a city where the average snow blower has more mileage than a car.


Category: Retail, Design, North America,

Starbucks_Toronto_Canada

Petr Šimek
2014-01-25

Starbucks really thinks of everything. Every customer needs to enjoy their coffee, right?


Category: Retail, North America,

Apple_Toronto

Petr Šimek
2014-01-20

I c. You c. We ALL c! Don't already own an iPhone 5c? Maybe this colourful shop window will convince you. 


Category: Retail, North America,

ALDO_Toronto

David Tlach
2014-01-13

The Digital tool helps to reduce waiting time for the right shoe size. Shop assistant scans the price tag, choose your size and send the data directly to shop storage. Your shoe is found in a minute and  through the belts delivered back to store quickly. Another shop assistant will bring it in a minute. Everyone has the role and waiting time is significantly reduced.


Category: Retail, North America,

Levi‘s_Chicago

Petr Šimek
2014-01-03

Levi‘s has introduced this totally new store concept in Chicago, and the roll-out in Europe is underway as well. Once again, despite the retail trend towards digital displays, Levis sticks to basic posters thumb tacked to the wall to do its communicating - and rather effectively I might add.


Category: Retail, North America,

Hudson Bay Toronto

David Tlach
2013-12-19

Hudson Bay choose for its shop-windows impressive motion decoration inspired by typical holiday activities. Smart and beautiful way how to attract customer and remind him that shopping time is coming. 


Category: Retail, North America,

Crate & Barrel_Toronto

Petr Šimek
2013-12-05

This Crate & Barrel Christmas window casts a magical spell over shoppers - reminding them it's time to start buying seasonal gifts.


Category: Retail, North America,

Luis Vuitton_Chicago

Petr Šimek
2013-11-05

While enjoying being lost in the sights of Michigan Avenue, I got caught in the net of these great Louis Vuitton branding visuals.


Category: Retail, North America,

Puma_Chicago

Petr Šimek
2013-11-05

A window display that's impossible to miss…


Category: Retail, North America,

Nike Town_Chicago

Petr Šimek
2013-11-05

I couldn´t miss seeing this classic piece: there aren´t many of them in the world and this one in Chicago proudly carries Big MJ´s legacy. 


Category: Retail, North America,

Weber restaurant_Chicago

Petr Šimek
2013-10-21

The worlds premier grill manufacturer has opened its own restaurant in Chicago. All the meals are delicious and prepared, of course, only on its own products. A great idea for self-promotion. What if Miele opened its own laundry service…?


Category: Retail, North America,

Ground zero_New York

Petr Šimek
2013-10-14

Proof that even traditionally boring navigation aids can benefit from creative approaches.


Category: Design, North America,

Starbucks_New York

Petr Šimek
2013-10-07

The Starbucks store in Time Square displays all its Facebook and Twitter newsfeeds on a cool digital wall. "Drink in" imporatnt information while enjoying a cup of coffee.


Category: Retail, North America,

Lego_Chicago

Petr Šimek
2013-09-30

Lego, one of my all-time personal favourites, is back. These window displays on Michigan Avenue in Chicago are built entirely out of Lego.


Category: Retail, Design, North America,

Best Buy_Chicago

Petr Šimek
2013-09-23

I expect creative presentations in clothing or sport equipment stores, but this Best Buy window on Michigan Avenue proves that even appliance retailers can creatively capture a customer´s attention.


Category: Retail, North America,

AT&T_Chicago

Petr Šimek
2013-09-16

Kudos to AT&T on this interactive store that ensures a very personal experience for customers: with the products on display and also the learning provided on how to use them. Truly one of the pearls of Michigan Avenue and a standout among mobile operator stores. 


Category: Retail, North America,

American Girl_Chicago

Petr Šimek
2013-09-09

If you'll pardon yet another pun appearing in our blog, not all flagship stores sail well at all. While some manage to draw all of your attention to the products being offered, many of them go all out to impress customers with pompous branding, unique decorative materials and various new technologies. 

I recently almost got lost in a major retailer's flagship store where the design was breathtaking and the huge product assortment almost shocking - and this was just a doll shop!


Category: Retail, North America,

Starbucks_Toronto

Petr Šimek
2013-01-14

Thinking "out of the box" applies to creating retail solutions – as it does to any thinking process. Here we see a wonderful use of standard posters, using layers, to literally tell the story!


Category: Retail, Design, North America,

Lulu Lemon_Canada

Petr Šimek
2013-01-11

The platform of Lulu Lemon`s marketing strategy has been to engage and work with the communities it serves.  Lulu Lemon shops not only offer active clothing, but also yoga and aerobics classes.

Moreover, the style of communication is always adapted to the region in which it appears.  Here in a Victoria store you see posters featuring local fitness trainer Bob. In Toronto you`ll see Kate leading a yoga class. The concept is to feature local fitness people, and you can even meet them person when attending local yoga class.


Category: Retail, North America,

Telus_Toronto

Petr Šimek
2013-01-06

The Telus headquarters in Toronto features a massive interactive LED cube: its light reacts to the surrounding environment for added impact.


Category: Retail, Design, North America,

Wind Mobile_Toronto

Petr Šimek
2012-12-20

In my opinion, this is a great example of local marketing. Wind Mobile found a very inexpensive and creative way to use the good old chalk board – they update the menu every day so it is always fresh. 


Category: Retail, Design, North America,

Mountain Equipment CO-OP_Toronto

Petr Šimek
2012-12-11

Having become an iconic Canadian retail brand in outdoor equipment, Mountain Equipment CO-OP stores can be found all across Canada. Along with product information, you`ll find many interesting displays.


Category: Retail, Design, North America,

A Shop Window Must Catch Your Eye_Toronto

Petr Šimek
2012-12-06

Junk shop on the Queen Street in Toronto: its display makes it one of the most noticeable stores in the neighborhood. 


Category: Retail, Design, North America,

„A-stand“_Toronto

Petr Šimek
2012-11-29

Not every A-stand has to look the same!  Even a standard store sign can present a dynamic brand experience.


Category: Retail, Design, North America,

Michal Negrin_Victoria, Canada

Petr Šimek
2012-11-27

During my travels I haven´t seen many shops that have invested so much time and expense into every detail of the window display.  Stand back and ENJOY!


Category: Retail, Design, North America,

Bell_Vancouver

Petr Šimek
2012-11-26

An interesting way of presenting new phones in the shop window.


Category: Retail, Design, North America,

Disney store_Edmonton

Petr Šimek
2012-11-22

Digital media is ubiquitous in today's retail. In an Edmonton Disney store it is used in a large thematic backdrop changing the whole mood of the store.


Category: Retail, North America,

Aldo_Vancouver

Petr Šimek
2012-11-20

Even during renovations, cover-up posters can be put to effective use…


Category: Retail, North America,

ATM_Vancouver

Petr Šimek
2012-10-22

Have you ever withdrawn money from an ATM drive through? 


Category: Retail, North America,

Effective Communication_Vancouver

Petr Šimek
2012-09-26

On the ferry between Vancouver and Victoria, I found a great example of effective communication. Please excuse the poor-quality image taken on a rocking ferry! The sign on this stack of napkins says: "Made from the trees. Please take only what you really need."


Category: Retail, North America,


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