This Spring Omnitel offer needs no discount or any other red explanation mark.
This Spring Omnitel offer needs no discount or any other red explanation mark.
It’s not every day you find amazing RAW food – this place even provides intimate detail to make you feel right at home.
Being from Prague I was excited and proud to see the Bata Museum in Toronto. After searching high and low I discovered that there is NO information about the Bata family, or even their Czech origins - only shoes!
A great store with a fun approach to merchandising.
The people have spoken! No more fatty, sugary, processed foods - now you can eat well in a hurry!
Simply stunning! From the display to the product - you can easily lose track of time in this space.
When creativity and technology meet – great things are born! At the Ikea pop-up you can shop by touching the ACTUAL product!
Airports have become some of the premiere spaces for retail - you can find almost whatever you’re looking for while waiting for a flight.
Localized bottles give Johnnie Walker a fresh look on an already well established brand.
Great example of an airport creating an experience – maybe you’ll be lucky enough to see YOUR own luggage!
Even gassing up your car can be an unforgettable experience. We shouldn’t underestimate the power of design simply because it is difficult to measure.
As I walked around the grocery store I had a strange feeling I was being watched...
There are lots of great, amazing and shocking shop windows. To see Harvey Nichols I just couldn't make up my mind and didn’t know what to say. This excellent technical installation reminded me of something from my childhood nightmares.
Even the security marks on glass can be done creatively.
Would you like to have your personal MUJI shopping bag? Please help your self and express your self.
Food marketing experts always preach "to present food it needs to be a real picture, because the customer needs to see the freshness", however, as we can see in M&S in London there are food brands bucking this practice. And as I know M&S does not have problem with customer loyalty or sales...
Twice the experience – one theme. You can go for a few dewy dark beers in an authentic Irish pub, and then buy souvenirs at the flagship next door. Or do it the other way around. Either way, both experiences fit the theme and hook customers every time. Simple and effective.
On a Starbucks patio you`ll never be alone. Check out the transparent graphics treatment...
Many retailers have adopted the digital trend without making smart use of it potential. But some retailers, like O2, have leveraged the medium to both turn heads and to effectively communicate their brand values.
When J. Crew opens a new store, it's always something to look at.
Imagine the center of industrial London with the fresh aroma of thyme, levander or rosemary. Close to Charing Cross they have their own garden…
CSR and Eco friendly lifestyle is currently one of the main image building blocks.
The Waitrose private spice brand can be both clean and eye catching at the same time.
Window posters made of only paper just don't cut it any more...
It just goes to show. Great product packaging can be found anywhere. Even in a city where the average snow blower has more mileage than a car.
Proof that even traditionally boring navigation aids can benefit from creative approaches.
Lego, one of my all-time personal favourites, is back. These window displays on Michigan Avenue in Chicago are built entirely out of Lego.
A lot of brands, especially retail brands, tend to deluge customers in a tsunami of POS marketing messages. The customer, not knowing where to look first, can become overwhelmed and leave the store without making a single purchase. There is an art to knowing just how much to say to a customer in order to get his attention and to entice a sale. This COS shop window in Berlin is a near perfect example of saying a lot with very little.
Jewelry doesn’t always have to be presented on black velvet with spotlights. I found this creative display in an MXX shop in Seoul.
Here, a thoughtful display design powerfully utilizes the fundamental principles and values of the Nike brand. You’d almost want to change clothes and began practicing…
Lego can be used for everything, as the company shows by using it to for their own sign.
The element of surprise or something unexpected is a current trend being spotted in London, New York and even Seoul as seen above. It’s an effective way to stand out from the clutter of other discounts promotions, etc.
Samsung is not just about electronics. Samsung is a lifestyle.
If you need help learning what you can do with your new Samsung phone, just skim through this dynamic and unique user manual.
Yet another creative example of Samsung communicating about their products . Here we see one of their many eye-catching presentations.
In Seoul, native company Samsung dominates the retail landscape and can be seen almost everywhere. Samsung reaches the masses in the subway (Seoul subway internet is free) as well as at the point of sale in retail locations. Here we see an example of the latter at CEOX, the largest underground shopping center in Seoul.
Thinking "out of the box" applies to creating retail solutions – as it does to any thinking process. Here we see a wonderful use of standard posters, using layers, to literally tell the story!
The Telus headquarters in Toronto features a massive interactive LED cube: its light reacts to the surrounding environment for added impact.
In my opinion, this is a great example of local marketing. Wind Mobile found a very inexpensive and creative way to use the good old chalk board – they update the menu every day so it is always fresh.
Having become an iconic Canadian retail brand in outdoor equipment, Mountain Equipment CO-OP stores can be found all across Canada. Along with product information, you`ll find many interesting displays.
Junk shop on the Queen Street in Toronto: its display makes it one of the most noticeable stores in the neighborhood.
The Czech Savings Bank innovatively decorates their shop windows with this winter scene.
This branch of the Bank in Rytířská Street displays some elaborate Christmas decorations.
The all white concept, inspired by the Prague architecture is complemented with contrasting materials in acrylic and multicolored LED lighting. An changing mechanical interior design and lighting makes the display far more attractive.
Design and implementation by WELLEN.
Not every A-stand has to look the same! Even a standard store sign can present a dynamic brand experience.
During my travels I haven´t seen many shops that have invested so much time and expense into every detail of the window display. Stand back and ENJOY!
An interesting way of presenting new phones in the shop window.
At Christmas, communications can be done on a “shoe-string” budget.
This Ballantines display in the Schiphol airport in Amsterdam gives travelers an alternative to shopping to pass the time. An opportunity to forget everything gray and ordinary and to consider what is innovative and new. So now, let`s buy a bottle of whiskey...
Wall mapping is one of the most visually interesting forms of communication, even in retail. Once again we found a retailer with a creative alternative to standard digital screens.
Here’s a nice simple way to show a wide assortment of goods available - in a form that is not boring and making you want to know more and more...
This is a great way to feature your product prominently. You’ll find this Heineken video wall created from beer bottles in Amsterdam.
... And a bit farther back in Rotterdam I discovered this interesting graphic. It’s a Nike basketball ad using pixelated graphics for impact.
In Rotterdam, I found another, for me yet undiscovered Camper store with a very cool design and layout – once again making it more fun to shop at a Camper store. However, the navigational design on the back of the kiosk is, perhaps, a little too creative ...?!
PUMA has opened this new store concept in Prague – the PUMA Social Club. It is a regular retail store during the day that becomes a lively club in evening! Way to g0 PUMA! Prague once again is home to an exciting retail concept. Detailed information can be found at www.pumasocialstore.cz.
Passers-by can´t miss this Louis Vuitton product display in Seoul. This attractive "swarm" of arrows immediately focuses a customer’s gaze on the product. Believe it or not, I noticed that at LV on Paris street in Prague, they are taking the merchandise out of the display! Why? Because with luxury brands becoming almost a scarce commodity, they need every item available for sale inside the store! A good problem to have?
The heart of any great campaign is a great product. Many people think that advertising alone will generate success: but without exception, it all starts with having the right product. And if you have a product with interesting packaging, its unique qualities are easier to present. Look at MARKS & SPENCER wouldn´t it be nice to have such a beautiful tea room at home?
There aren´t many stores in Prague where even if you didn’t plan to buy anything, the product line-up, presentation of goods and the atmosphere itself convince you to make a purchase anyway. Yes, I admit that doing so is much easier in the case of food products. However, prices in this high-end shop are not likely appealing if you need to spend what money you have on the basics such as bread.
Having said all that, it continues to be a retailing art to motivate customers to buy such higher-end items even in times when customers need to "tighten their belts".
Despite all the bargain hunting, the market for quality products at higher prices still exists. Shopping for Italian products in The Wine Market in Prague is a beautiful example of this. If you want to enjoy a pleasant weekend afternoon and excite your palate with lots of samples, I highly recommend it. Attached are a few photos.
... and still more innovative solutions.
Observing customer and passersby will appreciate this intriguing two-monitor presentation.
Another unusual treatment with digital media. The digital wall informs customers about individual sections of the shopping mall.
Do you find it not catchy enough? Maybe it was the designer’s intention to differentiate from all the other digital screens that we have learned to successfully ignore.
In Hong Kong, a short walk from Times Square, at a commercial center of the same name, I came across an excellent interactive display.
The speed and number of stock market transactions determines the size, color and density of the elements. All happening in real time - this was a fascinating and dynamic design. I witnessed something similar this year at the Lincoln Center in New York where a wall display with various elements informed viewers about the current situation in the city, including information on traffic congestion, the flow of people etc..
Such unconventional and topical displays are really engaging and could be used effectively in retail. Today’s demanding customer would experience something different every time he enters the store. That makes the store much more attractive to thim.
Madrid comes alive at Christmas time and you’ll find countless Christmas trees around the city. Many of them in unique shapes and made of different materials. In the Spriegfield clothing chain which belongs to Zara, they invoke a casual style complete with a pinch of nostalgia.
What’s most interesting to me about this tree is the reproduction of the Czech Railways in its base. After all, Czech railways enjoy a good reputation around Europe.
This Mime makes the shop window irresistibly charming.
The Czech Savings Bank decorated the shop windows in Rytirska Street The Prague Christmas theme is enhanced by tiering the display which lets the viewer explore the city’s attractions and architecture in 3D. The customers are invited to enter the branch by duo of slowly swinging angels accompanied by a mime during the day. This unique display was created by the WELLEN agency.
There are too few such interesting displays in Prague. The Czech Savings Bank together with Pietro Filipi in Narodni trida have some displays definitely worth seeing.
The display communicates the WELLEN vision of a "communication space" and is visually connected to the company’s new website. Along with this very successful display, WELLEN made an Agency presentation at this year's POPAI conference. The dislay represents the WELLEN agency mission: “Communication in space” and it is visually linked to the company`s website layout.
I realized that even the Czech Statistic Office has started to communicate using window displays. Although the message offered is not clear enough, it`s a good direction for official institutions.
Design to Milan, is like bread to the bakery. Everything is beautiful here, from people to food products.
High design is part of normal life in Milan, even I people have to pay extra for it.. Retailers know that if they want to earn profits, they must attract the customers to the store first. Shopping is part of the very culture here, not just in store design but in the actual placement of shops in the historic city center. Likewise, nothing should be obstructed – yet this huge Burberry sign with an attractive model, hanging on the Gothic cathedral is a perfect example of doing just that. Fashion week is finally here - amen.
Another Design Week display, this one featuring the motto "Think Twice" to promote recycling.
Taking responsibility for recycling is an increasing trend. In this case, content prevails over form – but in a great way! This trend is being followed by retailers, as customers appreciate when a brand has a responsible approach towards the environment, especially when done in such an overt way as the tent. It's a good way to generate positive emotions towards the brand in places other than the traditional point of sale.
This might look something like Noah's Ark - if God was the designer? :-)
And his email to the world might look like this one:
From: God <firstname.lastname@example.org
Subject: Regarding the Flood
Date: August 3, 2011 4:09:31 PM GMT +2:00
To: Noah <email@example.com
---------- -------------------------------------------------- ------------------
I've decided to put an end to all human beings due to the act that their excessive consumption is causing the earth to experience dramatic climate changes. Therefore, I command you to build an ark from these blue containers. Place pairs of furniture on top of them so that they will survive. Paint all the furniture blue as well.
Then I will bring the flood upon earth in order to destroy everything that lives and breathes beneath the sky.
In seven days from now I will let it rain for forty days and forty nights.
What would we have loaded onto the Arc? All designers have some stylish item they don´t want to give up - and it doesn´t have to be a piece of furniture.
God created the world in seven days, and he created all the beauty around us. For designers, we’ll be creating new designs forever. Regardless, surely it will be worth saving some pieces for future generations as the legacy of tour creativity, esthetic and inventive approach.
Noah's Ark on the Kvasthusmolen waterfront really amused me :)
You can experience all sorts of things on the way out of the bar, and so it was on the way in Singapore when I met these rather scary fellows. I had to take a picture. Do you feel their scary looks?
In my opinion the Charles de Gaulle airport in Paris may be the worst in the world. You’ll spend at least 30 minutes driving back and forth, or dealing with traffic lights once you are on the tarmac. And this is the best scenario assuming there isn’t another airport staff strike.
But in Terminal F you’ll find creative washrooms: they´re unlike anything I’ve seen in other airports where it’s usually nothing but “airport gray”. It´s like a breath of fresh air under the rustling leaves, as the pictures shows.
Witness Scandinavia's "the best of the best", and in particular, Danish design, was very exciting to behold.
Copenhagen’s Design Week 2011 was a promise of great visual experiences. “Think human” was this year's theme and it occupied multiple locations around Copenhagen.
The Royal Danish Theatre, the central venue, held an international competition entitled “Designs to Improve Life”. This competition was open to independent productions that creatively presented ways of making life easier for people living in socially disadvantaged areas, or areas affected by natural disasters.
The main criteria for projects in Think Human wasn´t visual richness, but simplicity, practical use, efficiency and a large dose of corporate social responsibility regarding our planet’s natural resources. We experienced a mix of sunshine, wind and chilly weather on the waterfront by the Royal Opera House under the seemingly watchful eye of a military cruiser. I love the charm of such contrasting scenery!
The main info kiosk was made ecologically from metal containers - they were large objects resembling anthills scattered along the banks of the river, and the shortlisted projects were displayed on the top of them. Each was outstanding in its own way, and frankly, almost pathetically due to the beauty of their simplicity and the desire to help. I've rarely experienced so powerfully the simple, yet genuine functionality of such objects.
The Copenhagen´s Design Week featured products and ideas designed to improve the terrible living conditions of many people: portable drinking bottles with water filters, medical aids and diagnostic equipment, educational and many other products. The full gallery can be seen at http://www.designtoimprovelife.dk/