The VISCOM Fair now taking place in Dusseldorf hasn´t brought anything new or revolutionary. I saw standard printing technologies that have already been presented at other fairs. There are also usual interactive displays that do not bring anything innovative. The venue was again full of Chinese manufacturers trying to negotiate using very poor English.
With little that was special or unique to be found this year, we’ll just have to hope that next year will be a little more interesting. Maybe we'll have to wait longer than that - until a new star as significant as Steve Jobs creates something we've always wanted but just couldn’t identify. Or, unfortunately, we may have to accept the fact that many companies will just continue to offer what you are familiar with and stay away from innovation.
If you are still planning a trip to the fair, it is open until this Saturday, October 15 from 9 am to 6 pm each day and Saturday until 5 pm at Messe Dusseldorf.