In the Indian district in Singapore, everything about retail happens right on the street. You can have a suit custom made, take time out to enjoy one of the many local foods or just browse and enjoy the atmosphere.
Of course, there’s not a lot of “window shopping” going on: instead, products are out on display to touch and try them. Just as you can in the very successful APPLE stores throughout the world and where staff are having fun as they give you advise and help you experience anything your eyes behold. It’s also the same idea at NORDSTROM who raised the bar on the retail experience with their exceptional customer service.
Finally, all of the products and services offered in the Indian district are purely local. And to make another comparison to a global giant, while LULU LEMON’s products may not be local, they have always focused on the ”local approach” by tying store activities and communications to the local interests of its customers.
There are many ways retailers can make shopping a great customer experience. Many, like in the Indian District, have been around for some time and it is only a matter of rediscovering these ways that we can reinvigorate the shopping experience.