There aren´t many grocery stores in the Czech Republic showing that they value their customers and providing them with a dignified shopping experience. They don`t offer a modern and clean environment designed to simplify the purchasing process and showcase the retailer’s promotions clearly. Clear navigation can inspire customers to notice branding efforts and buy new products - even if it is "only" about food.
Until last week, I had only experienced shopping like this abroad or in M&S stores and at M & S stores you have to pay a little more and you can´t find everything you need every day. But from what I saw at this Albert, if all Albert stores adapted this same concept, I might consider throwing away my discount cards from the other chains and switch to Albert.
We have so many options today that we often decide to switch banks, insurance companies or mobile operators due to their constantly evolving offers and services. Or we change to a new supermarket just because it’s closer to home or they offer more promotions. But in today's "discounting” food environment, Albert is, in my opinion, moving in the right direction and definitely worth trying out.